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Content Strategy

Content is THE cornerstone of your website's success. It's why potential customers come to your website in the first place.  You need a strategy to make your content count.

Website content will make or break your site

Your website's content has the power to generate interest, drive sales, build trust, create awareness, and make you money. But it has the power to do these things only if it's done well.

If your site's content is written poorly or without a solid strategy, it can actually destroy trust, block sales, and leave a string of uninterested prospects in its wake.

This is where content strategy comes in.

Content strategy is a plan

Content strategy is a plan, 100% custom for your business's website, designed to:

  • Ensure you have the right content in the right places—maximizing the impact of everything you create and minimizing the resources you use to create it
  • Eliminate unnecessary design, development, and content revisions by planning for user needs and business goals up front
  • Act as a guide for creating consistent content across not only your website, but every other communication and marketing channel you use
  • Streamline your long-term content creation and maintenance processes, with a focus on saving you time and money over the months and years ahead

Once you have your content strategy in hand, it can be put to use right away to create and maintain content that drives your business's online success—both right now and in long-term.

What's included in your content strategy?

Every site has unique content strategy needs. Depending on what would make the biggest impact on your business, your content strategy plan of action might include things like...

Deliverable So you can...
Content audit + assessment have an expert assess the strengths, weaknesses, and opportunities within your site.
Messaging and style guide keep all content creators—present and future—on the same page.
Custom web page templates be crystal clear on what to write and how to write it.
New, improved site organization help your customers find exactly what they need and move them through your sales funnel.
Call to action plans turn excited prospects into real, action-taking leads and customers.
Tone and voice guidelines speak and write authentically and consistently about your products, services, and business.
Process and workflow maps save time by ensuring your team acts efficiently when creating and managing website content.
Custom, expert recommendations solve the specific website content challenges causing you the most pain. 

How does content strategy work, exactly?

It starts with us gathering a deep understanding your business, your customers, and your goals.

Before diving into your website's content strategy, we'll lay a foundation by walking you through a Discovery Process. This means we'll spend time talking to you, reviewing your existing content, researching your users, and analyzing your competition.

After Discovery, we'll craft your custom content strategy plan—complete with easy to follow steps to take that will make your content great right away.

Bad content is costing you money and customers

Research proves that bad website content drives customers away—permanently. And after you've spent the time and money to create that content in the first place, the last thing you want to do is lose customers and spend more time and money fixing that content later on.

Don't fall into the trap of thinking "we can do it later." Bad website content is costing you money and losing you customers. Right. Now.

Time for a conversation

Worried your website's content is hurting your business?
Experiencing a painful content challenge?
New website project in the works?

Reach out for your free website content consultation. We'll explore whether a web content strategy package is right for you. (And rest assured, we'll let you know if it's not.)