Content is THE cornerstone of your website's success. It's why potential customers come to your website in the first place. You need a strategy to make your content count.
Website content will make or break your site
Your website's content has the power to generate interest, drive sales, build trust, create awareness, and make you money. But it has the power to do these things only if it's done well.
If your site's content is written poorly or without a solid strategy, it can actually destroy trust, block sales, and leave a string of uninterested prospects in its wake.
This is where content strategy comes in.
Content strategy is a plan
Content strategy is a plan, 100% custom for your business's website, designed to:
- Ensure you have the right content in the right places—maximizing the impact of everything you create and minimizing the resources you use to create it
- Eliminate unnecessary design, development, and content revisions by planning for user needs and business goals up front
- Act as a guide for creating consistent content across not only your website, but every other communication and marketing channel you use
- Streamline your long-term content creation and maintenance processes, with a focus on saving you time and money over the months and years ahead
Once you have your content strategy in hand, it can be put to use right away to create and maintain content that drives your business's online success—both right now and in long-term.
How does content strategy work, exactly?
It starts with us gathering a deep understanding your business, your customers, and your goals.
Before diving into your website's content strategy, we'll lay a foundation by walking you through a Discovery Process. This means we'll spend time talking to you, reviewing your existing content, researching your users, and analyzing your competition.
After Discovery, we'll craft your custom content strategy plan—complete with easy to follow steps to take that will make your content great right away.
Bad content is costing you money and customers
Research proves that bad website content drives customers away—permanently. And after you've spent the time and money to create that content in the first place, the last thing you want to do is lose customers and spend more time and money fixing that content later on.
Don't fall into the trap of thinking "we can do it later." Bad website content is costing you money and losing you customers. Right. Now.
Time for a conversation
Worried your website's content is hurting your business?
Experiencing a painful content challenge?
New website project in the works?
Reach out for your free website content consultation. We'll explore whether a web content strategy package is right for you. (And rest assured, we'll let you know if it's not.)