The Bean Network
Overview: How we helped a coffee shop network brew up success
Case Study Type: Website design, development, and ExpressionEngine CMS integration
Upon starting her new business venture, Denver entrepreneur Jody Pearce hired Followbright to design and develop a website that would transform her grand vision of a network for independent coffee shops into a reality.
How the site works
The site's functionality is simple and clear. Via the homepage's geo-locator search, site visitors can quickly locate nearby independent coffee shops. Via a streamlined membership sign-up and payment process, indie coffee shop owners can become official members.
Paying coffee shop members are provided with access to a special Members Only area of the site where they can maintain their company profiles, review marketing tips, purchase promotional materials, and keep up to date on the latest Bean Network news in the Members Only blog.
Additional project images:
How we helped
- UVP development
Development of a Unique Value Proposition that clearly and uniquely positions the client within their industry and above their competitors.
- Web copywriting
- Website coding
- ExpressionEngine CMS
Implementation and training, allowing client to update content internally
Seamless Ecommerce functionality charges customers for memberships and auto-bill monthly membership fees.
- Custom blog design & integration
- Enewsletter integration
- Website and email hosting
In the client's own words...
There are a lot of agencies that build websites, but your team had a genuine interest in helping us roll out our new website properly, which we appreciate.
Your timely, thorough, and relevant communications in addition to your business recommendations, creative energy, and technical expertise—wow, what a great combination!
~ Jody Pearce, Owner
The Bean Network
Site design note:
The design created for The Bean Network website is an excellent example of an "out-of-the-box" / pre-created template design that was customized to match the client's vision, providing the client with substantial cost savings.