Client Name: Associated Bodywork & Massage Professionals (ABMP)
Case Study Type: Custom website design
Overview: How we helped a national massage association with 85,000 members finally let go and relaaaaax...
The national association, Associated Bodywork and Massage Professionals (ABMP), originally brought the Followbright team onboard in 2012 to assess, audit, and analyze their aging and outdated website.
Our audit findings and report served as a catalyst that motivated the association to begin planning a complete site redesign, restructure, and rework with a focus on 2 main goals:
- better serving their constituents, and
- increasing annual membership signups.
An experiential solution
ABMP's new website design needed to position the association apart from its competitors while simultaneously portraying senses of professionalism, trust, calmness, and tranquility. AND the site's main landing page needed to present a large amount of information that was easy for visitors to review.
The design process included the creation of a Design Document summarizing all goals, preferences, and decisions discussed during the initial Discovery phase, followed by the creation of a moodboard to nail down how the site would feel to arriving visitors. The actual design stage consisted of an initial concept followed by approximately 7 rounds of subtle (and some not so subtle) revisions.
The final result was a brand new, calm, organized, experiential design that the organization is thrilled to call their own.
Additional project images:
How we helped:
- UX/UI consulting
Improvements to ABMP's initially proposed page layout, structure, and elements
- Custom website design
Completely reworked, from-scratch creation of the website's look & feel
- SEO and site rework consulting
Provided guidance and recommendations to help ABMP maintain their search engine rankings following their complete site recode and restructure
In the client's own words...
Followbright has been extremely responsive to our requests, which made an enormous difference for us. Web agencies aren’t really known for their ability to communicate well with executives, but Followbright is different.
We were very impressed with their diligence and transparency. They always made sure we were updated on the status and progress of our various deliverables.
~ Jed Heneberry, Marketing Division
Associated Bodywork & Massage Professionals