Case Study Type: Marketing copywriting
Overview: How we helped Breckenridge's premier property management company position themselves above their competition
When Alpine Edge decided to launch a new print/mailer campaign, they looked to Followbright to plan and write all the copy.
It was critical the mailer's copy appealed to the unique pain and gain points of Alpine Edge's unique target audiences while still elegantly describing the wide breadth of all their services. Alpine Edge also made it clear their new copy needed to position them apart (and above) their competition.
The final, graceful, flowing copy hit all the right notes.
Here's a sample:
Your mountain home is exceptional.
Its handling should be, too.
When you want to give your mountain home the highest level of personal care during your absence while gaining maximum exposure to the vacation rental market, entrust it to Summit County's elite property management company.
Based in Breckenridge, Colorado, Alpine Edge Lodging & Property Management delivers unrivaled care for many of the luxury homes in and around Breckenridge, Keystone, Frisco, Dillon and Silverthorne.
Alpine Edge owners enjoy healthy rental income, absolute peace of mind and a level of custom service that is second to none. Now with the expansion of Alpine Edge staff and services, you too can experience this exceptional standard for both rental and property management.
Another copy sample:
Our HomeChecks Program covers everything.
Alpine Edge understands how important it is to know your home is in good hands while you're away.
That's why we designed our HomeCheck system to be so thorough. Each week, we perform an extensive inspection of your home and each month, you'll receive a written summary of these inspections.
Weekly walkthroughs and monthly status reports ensure the security of your home, functionality of all systems, and completion of all scheduled activities so it will be ready for you or its next guest.
As part of the Homecheck service, Alpine Edge will act as your local contact for emergency services, which includes being the primary responder for security and low temperature alarms.
In addition to weekly HomeChecks, Alpine Edge can oversee household cleaning, seasonal preparations, snow removal, gutter clean-out, irrigation system upkeep, and household repairs and improvements.
If there's ever an issue while you're away, we'll handle it competently through our staff and network of service providers.