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Hemingways Expeditions

Case Study Type: Custom web design, development, and WordPress integration
Overview: How we helped an African safari company embark on an online adventure

Web design screenshot for an East African safari operator

In business for over 60 years, Hemingways Expeditions (a division of Express Travel Group) is considered one of East Africa's premier safari operators, specializing in the design of custom safari experiences for discerning adventurers from around the world.

  • View the 6-part case study for this website redesign project in our blog.

The challenge + the solution

Despite the company's experience and expertise, Hemingways had no company website. Additionally, an outdated brand presence was impeding Hemingway's ability to position itself as a true industry leader. Time for a brand refresh.

We were brought onboard to create the company's new logo, then design and develop first official Hemingways website.

The new logo design was completed first:

safari tour operator custom logo design

A beautiful website design, a refreshed brand

Using East African sunset and landscape photography as inspiration, we delivered a web design that differentiates Hemingways from its competitors and plays off the company's unique character and culture through textures, images, and a strategic use of color.

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How we helped:

  • Online strategy and consultation
    We helped Hemingways develop both an effective content organization plan and specific layout strategies in order to maximize the site's ease of use
  • Custom website design
    A from-scratch creation of the website's look & feel
  • WordPress Content Management System (CMS)
    WordPress integration and client training. Hemingways team members can now manage the company blog (and most other content in the site) whenever they wish, eliminating the need to pay a web company for ongoing content updating work
  • Website coding
    Transformed all approved designs into the final, functioning website
  • Website hosting
  • Custom logo design
    In addition to designing and developing the Hemingways website, we also designed the company's new logo