Three Things You DON’T Want In Your Company Website
We often share with you the types of components, content, and strategies you can use to improve your company website.
Today we’re turning that around; we have a short list of items here that should never be a part of your website. Let's get right to it.
No No #1: Search the Web Functionality
A search box that allows your website’s visitors to search the entire web (instead of only the content within your site) provides no value. People do not go to your website hoping to conduct a Google search, nor will a Google search box in your website that searches the entire web encourage people to return to your site in the future.
Functionality that searches outside of your site is not a feature; it’s visual distraction and a waste of your site’s real estate.
No No #2: Navigation Links and Page Titles with Less-Than-Exceptionally-Obvious Names
I should be able to know exactly what I’m going to see when I click each of your website’s navigation links. If I click on “Our Services” in your navigation, I expect to see a list of the services your company offers. If I go to your Contact page, I expect you to share with me all the different ways in which I can make contact with your company.
On the other hand, if you’re an architecture firm and your website navigation contains a link titled “Candy”, you’re confusing me. If that doesn’t matter to you, consider that this means you’re confusing your potential customers. If you own a dude ranch and your website has a navigation link titled “Yeeeehaw!”, how can your visitors possibly know what they’ll see if they click it? They can’t. They have to click it to find out, which uses up the limited time and patience with which visitors arrive at your site.
Unclear navigation can decrease your website’s professionalism and increase your visitors’ confusion. So which I encourage you to feel free and use made-up, cutesy navigation links and page titles for your personal website, make sure you eliminate them from your business website.
No No #3: A Visitor Counter
My belief that they’d become extinct a few years ago was proven flat-out wrong when I happened upon three websites in the past week proudly displaying “hit counters” at the bottom of their pages.
Listen up, people.
This isn’t 1999.
This isn’t eBay.
This isn’t a middle school popularity contest.
Get those visitor counters off your website now; you can find out how many people are visiting your site by looking at your stats /analytics program. I mean it. Take them off. Now. You’re embarrassing yourselves.