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Moms and Google Agree: Friendliness Matters

By Camille  |   Business Website Tips | Website Improvement

Mobile Phone

My mother always said being friendly is important. Turns out she was right—about a lot of things.  

In a January post, we discussed the likelihood of Google beginning to weigh mobile-friendliness when ranking sites in mobile search results. Well, that day is nearly here. As of April 21, Google will officially begin factoring it in and serving up more mobile-friendly websites when a search takes place on a mobile device.

Why is this so critical?

Google says mobile-friendliness will have “a significant impact” in search results.

This means websites not deemed mobile-friendly will begin to lose ground in search rankings for the huge group of people using their phone or tablet to access the internet. Some content simply is not easily viewable on these devices, so Google has made it easier to discover content that is.

What makes a website mobile-friendly?

According to Google, mobile-friendly websites follow these four main criteria:

  1. Steer clear of software not commonly found on mobile devices (like Flash)
  2. Use text that does not require a user to zoom
  3. Content fits the user screen size preventing horizontal scrolling
  4. Links are far enough apart to allow the correct one to be easily tapped.

Does your current site pass Google’s mobile-friendly sniff test?

To find out whether your site is currently deemed mobile-friendly by Google, check out this instant analysis tool. Easy peasy, and you’ll have your answer in less than a minute!

Didn’t Pass?

Rejection can be frustrating, but don’t panic. You have friends and resources! If you’re feeling overwhelmed or confused, reach out to us so we can help you evaluate your options. But don’t wait.

And don’t forget to smile and say “hello.” After all, friendliness matters.

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