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Is a Big Picture In Your Website Design Actually Worth 1,000 Words?

By Erin  |   Business Website Tips | Website Design

big picture

Website designs with full-page images and photos in the background (with almost no text): the trend that's all the rage in website design these days.

But is it here to stay? More importantly, does this design style help attract and retain more site visitors? 

Let’s look at both sides of the argument. Full page images as the backgrounds for website designs are all the rage these days, and there are some good reasons, including:

  • Full screen images easily grab a visitor’s attention.
  • An image can convey an idea more quickly than text.
  • Images can create an immediate emotional connection.

On the flip side though, they simply don’t provide much information.

So, after the first attention-grabbing moment, that image is less likely to keep a visitor interested. Think of it like a photo album: you stop, look, and move on. Visitors come to your site to learn how you can help them, what you can give them, or how they can contact you. An image will give them an initial idea, but it won’t provide details, and it certainly won’t build a relationship or close the deal.

To break it down, consider what your goal is. For example,

If your goal is to… You should use…
Show visitors what you sell Image
Convince visitors to take a second look Image
Evoke a sense of awe Image
Get visitors to remember your logo and brand Image
Let visitors know when my store is open Text
Answer visitors’ questions Text
Build trust and a sense of security Text
Educate visitors about your services Text

If you pick and choose when to use them, a picture really can be worth 1,000 words.

Want to read more about using images in design? Check out “Image Focused Design,” written by Kathryn Whitenton and published by the Nielsen Norman Group.

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