How Successful Client Website Projects Turn Into Failures Over Time
I've been watching success turn into failure...
The websites our Denver web design company plans, designs, and builds are built to last. It's no accident we have client websites still going strong that we built 4, 6, 8, 10+ years ago.
And that's great, right?
I've been seeing how well-built websites can cause clients to fall into a false sense of security and make them think their websites are eternal.
More and more businesses that initially invested in well-built websites are actually being caught off guard, and it's upsetting them.
These businesses are lulled into a false sense of security. They think their websites will keep working and working and working.
Unfortunately, businesses forget that websites do age, just like people.
Businesses forget that people use websites and expect different things from websites than they did ten years ago. They forget about the sheer volume of people using mobile devices—something that wasn't a consideration ten years ago.
When businesses overlook these things and get lulled into that false sense of security that their websites will keep working indefinitely with the occasional update here and there, they're experiencing rude awakenings as their sites continue to age and bad things start happening. And bad things WILL happen as sites age—it's not a matter of if, but a matter of when. (Examples of bad things being... website visitors complaining, losing sales because mobile visitors can't use the site, technology and functionality breaking, and content getting outdated, etc.)
Many of these clients never had to think about their sites in the past because they were built so well.
Many of these clients haven't paid for a new site in so long that exploring a site rebuild has been resulting in sticker shock and uncomfortable conversations about budget allocations that were never planned for.
$5k, $10k, $20k, $30k+ investments in your company shouldn't be surprises. They should—and can be—planned for.
How to prevent the sticker shock and uncomfortable conversations
If your business is continuing to be successful and you're continuing to grow/improve, you WILL need a new website at some point down the road.
So just as you do with everything else you know you'll need at some point (retirement, your child's college education), it may significantly reduce your stress if you put a bit of money aside each month into a website or online marketing fund you can use down the road when the day finally comes (and it WILL come) when it's time to rethink your company's website—whether that be with us or a different strategic web agency altogether.
Don't be caught off guard.
Plan for an expense your business WILL have to make in the not-distant future.
Explore what the potential investment could be now so that it's a comfortable process to engage in months/years down the road when the time is right. Have this discussion with your trusted web design company so that you can set aside an appropriate amount of money each year so that when the time comes to invest in a new site, you're ready and it's a comfortable investment for your business, not a surprise.
We know it's easier to pretend your company's site will last forever, but.... it won't.