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Has Your Blog Run out of Gas? How to Keep It Going

By Erin  |   Business Website Tips | Online Marketing

small business owner blogging

It's a common problem – You start a blog and enthusiastically start pounding out posts that you know your readers are going to love. Then, after a matter of weeks (or maybe even days?), the ideas just dry up.

What do you write about now?

In order for a blog to benefit your small business, you need to keep it updated with fresh content. You know this.  But if you're not used to writing regularly, keeping your blog updated and fresh can be a real challenge.

Here are some ideas that can help you beat writer's block.

  1. Check out forums related to your business and see what people are talking about.  What questions do they ask? What do they want to know?
  2. Find inspiration on YouTube by checking out the most popular videos related to your business or industry. What are people most interested in?
  3. Make a list of common pitfalls. If customers in your industry often make similar mistakes or run into the same types of problems, share tips on how to avoid them.
  4. Think of all the big industry myths that customers fall for. Now shoot them down and explain why your customers need not pay attention to them.
  5. Collect photos, screenshots, or videos related to your business.  Focus on a group or on individual visuals and tell the story behind the image(s).
  6. Pick a few great customers. Feature them in your blog! Interview them, share why they’re great, share how they use your product/services, and don’t forget to link directly to their site to give them more exposure as a nice bonus.
  7. Teach! Think of a task that some of your customers need to be able to do but likely don’t know how. Create a step-by-step walkthrough that teaches your readers how to accomplish a goal, complete a task, or try something new.  One of our [more popular blog posts] teaches our blog’s readers how to setup their Rackspace email in Google—something that most people don’t know how to do.
  8. Scour the web for blog posts with great tips, photos, or stories related to your industry or business.  Now group those links and put together valuable “round up” style blog posts that will provide value for your readers.

Bonus tip: Always remember to focus on writing layman's terms! It’s easy to start using industry jargon and acronyms and forgetting your readers probably don’t know as much as you do. Keep it simple.

Providing Real Value

The value you provide in your blog posts is what keeps your readers coming back for more. That’s exactly why the most important question you need to regularly ask yourself when brainstorming blog topics is this:

What do my customers and potential customers care about?

Write down all the thoughts that come to mind.  Now write blog posts based on your new list.

Don’t know what your customers care about?  Hmmm. That sounds like a problem that needs to be solved before you spend any more time on your blog.

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