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Eliminating Stress from Website Projects with Blueprinting

By Erin  |   Business Website Tips

Website Blueprints

What do you want?

The question is simple enough but it’s one many companies struggle to answer.

How well you answer “what do you want?” determines how smoothly the proposal process will go when you’re looking to get a quote for that new app or website or during work on an existing website.

Time and again, I see companies issue a Request for Proposal (RFP) for a new website or marketing strategy without actually knowing what they truly need.

The result? These companies end up collecting a stack of generic proposals littered with vague language and a wide variety of cost estimates based on assumptions and best guesses.

Proposals like these lead to projects with unrealistic timelines, cost overruns and a measurable increase in the blood pressure of everyone involved.

Stop doing this. You’re not going to like the process

You wouldn’t have a couple calls or brief email exchange with an architect and expect her to craft the perfect blueprint for the house of your dreams, would you?

When you send out an RFP to a group of Denver web agencies after a few quick phone calls, that’s essentially what you’re doing.

There is another way

At Followbright, we help our potential clients comprehensively understand what they want in a website, app or online marketing campaign before diving into their projects by offering pre-project planning. The process begins with a clear understanding of goals and metrics and results in the creation of a custom website or online marketing Blueprint.

When a company approaches us with a plan-less proposal request, we suggest they pause for a moment and consider thinking things through more deeply before moving forward. We don’t expect clients to know what questions to ask themselves, what options are available, or how to prioritize their many website needs and goals, and that’s why we’re here.

Who are Website Blueprints for?

Blueprints are for clients with clear visions of success and compelling reasons to take action—but who lack the technical skills, internal resources, or knowledge to gain clarity on how to achieve their vision of success.  During the Blueprint creation process, companies get the opportunity to explore all their ideas, visions, goals, fears, questions, and suggestions and work with our experts who will ask the questions that need to be asked in order to map out a successful web development or design project from the beginning.

The process results in a master website Blueprint complete with specs, objectives, technology options, pricing estimates, and expectations. 

Additionally, Blueprinting gives clients complete clarity about what they REALLY need and what they can REALLY expect from a given budget. They walk away with a tangible project Blueprint that can be used as a framework to hire Followbright to implement the plan—or used to request proposals from other companies.  (That’s right, I said that. But honestly, clients almost always continue forward with us.)

Significant investments that save you money over the long term

Is in-depth, pre-project consulting an investment?—absolutely.  Oftentimes it’s significant investment.  That being said, it is far cheaper, and far less stressful, than crossing your fingers and choosing from a random pool of proposals when you don’t clearly understand all the moving parts and pieces of your website project.

Knowing exactly what you’re after before you kick off a project and being absolutely certain you’re working with the right partner is practically priceless. If you’re ready to start planning your next project, get in touch. We’d be happy to help you find out if a Blueprint is the next logical step.

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