Business Jogging? The Perfect Blogging Analogy To Keep You Motivated
Yesterday I found myself skimming through a recent Hubspot Ebook on online marketing analogies. (Hubspot is the creator of the software we use to track, analyze, and drive our clients'—as well as our own—inbound marketing results.)
One online marketing analogy in particular jumped out at me. Here it is, paraphrased:
Business blogging's just like jogging.
But it's perfect.
Lose 25 lbs AND rank #1 in Google in just 1 month?
Getting healthy/losing weight is not unlike achieving high rankings/boosting website traffic and leads. Both require long-term commitments and regular, ongoing time and energy investments.
Most people understand that hopping on a treadmill for 20 minutes a couple times per week over the course of the month isn't going to magically melt off their extra 25 lbs.
Yet these very same people become frustrated and often throw in the towel when they don't see tangible, exceptional results after blogging on their business website twice a week over the course of a month.
To tap into the amazing potential business blogging offers, it's absolutely critical to remember that business blogging is just like jogging. The more ambitious your goal, the more commitment and time will be required to achieve that goal. It may take 4 months, 8 months, or even a a year of smart, consistent blogging before your hard work begins paying off big-time.
In other words: patience is a mandatory requirement here, not a virtue.
Is patience and consistency actually worth it?
It's definitely a challenge to commit to something that takes a combination of time, money, and effort when you're not seeing immediate or consistent results. The proven potential and results achieved by those companies that do stick with business blogging, though, can help provide the motivation you need to keep going.
Here are a few of the more interesting results from Hubspot's 2012 State of Inbound Marketing report, in which over 970 business professionals across a variety of industries reported on their company's marketing strategy and results.
Finding #1: An increasing number of businesses are realizing and valuing the tremendous potential of business blogs.
....and here are the details regarding this finding, showing the % of respondents indicating which marketing channels they considered critical or important:
Finding #2: The more often a company blogs, the more likely they'll acquire customers through blogging
Finding #3: Most companies are finding their blog's cost per lead is, on average, lower than the cost per lead of other marketing channels.
Don't expect instant results
Remember: business blogging's just like jogging.
Whether you commit to jogging for health or blogging for marketing results, you must commit for the long term.
It's a painful truth, but If you're not willing to make a long term commitment, it's possible achieving your goals isn't quite as important to you as you initially thought.