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Category Archive for Website Improvement

Push Visitors’ Eyes Toward Your Web Pages’ Most Important Areas With This Simple Technique

July 30, 2012  - Have you ever found yourself drawn to look across the street at a shop window without knowing why? It’s very possible you looked at the shop window because you first looked at someone in front of you who was looking in the direction of the shop window. Without thinking about it, your gaze followed this person’s gaze shortly after you glanced at their face.

It happens in the blink of an eye and without our conscious participation. It’s called the Human Gaze Principle, and it's an important concept that effective web designers use.  Continue reading

It’s Middle School All Over Again. Your Website Is Being Judged By Its Looks.

June 28, 2012  - Would you trust a doctor if he walked into the exam room wearing cut-off jeans, a ratty t-shirt and dirty sneakers?

What would you think about a restaurant if you walked in for the first time only to find dirty dishes stacked high on the bar, crumbs everywhere, and sticky rings dotted across mustard yellow plastic table covers?

Like it or not, people form lasting opinions based on first impressions. It’s part of being a human being; it’s part of how we make decisions.  Continue reading

The DIY Way To Uncover Problem Areas In Your Website

January 24, 2012  - There's a simple process you can follow that can provide you with absolutely invaluable insight into how people see and use your website. I must warn you though: this process is not for the faint of heart. It takes a bit of bravery and a strong shell as you WILL hear things you don’t want to hear. But if you're low on funding at the moment and you want to improve your website, it's worth it.  Continue reading

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