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Category Archive for Website Design

When Luxury Sites Go Oh-So-Wrong

February 14, 2013  - I'm finding it's not uncommon for luxury sites working so hard to be ultra-glam and fashionable that they overlook basic web usability rules like "make sure visitors can actually read the text." Perhaps you've witnessed a similar phenomenon?  Continue reading

Push Visitors’ Eyes Toward Your Web Pages’ Most Important Areas With This Simple Technique

July 30, 2012  - Have you ever found yourself drawn to look across the street at a shop window without knowing why? It’s very possible you looked at the shop window because you first looked at someone in front of you who was looking in the direction of the shop window. Without thinking about it, your gaze followed this person’s gaze shortly after you glanced at their face.

It happens in the blink of an eye and without our conscious participation. It’s called the Human Gaze Principle, and it's an important concept that effective web designers use.  Continue reading

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