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Category Archive for Online Marketing

Social Media Management ToolsSimplified, Organized Management of Your Social Media Accounts

Last week I met with a small business owner who detailed his company’s social media strategy. While it was exciting to learn that his business actively took advantage of Facebook, LinkedIn, Twitter, Google+, and a WordPress blog, it was horrifying to hear how much time his assistant spent logging in to each of these separate accounts throughout the day to post and interact.  Continue reading

The Incredible Video SEO Power Of Caption Files

As brands and businesses race into online video marketing, it becomes more and more important to do everything in your power to make sure your videos can be found by viewers.

While search engines have made great strides in their technology, they still can’t index video content anywhere near as well as they can index text content. However, with a simple caption file, your company can give Google all the pertinent information it needs to properly rank your video content.  Continue reading

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