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A Blog About Making Better Websites

Please Don’t Welcome Me To Your Website

I have a question for you. It's an easy one. Answer honestly: does your website’s homepage text start off with something along the lines of “Welcome to…”? If it does, I highly recommend you remove that sentence. I'm going to have to pretend I don't know you until you do that. So go on, go delete it.  Continue reading

Really, Your Company Might As Well Have a Hole In Its Wallet

Many companies dedicate a small portion of their marketing budget to online ads, looking to draw people from one site into their own site. When done correctly, this can be an effective way to gain new customers and generate additional sales. Unfortunately, when it comes to online ads it’s extraordinarily easy to (very) quickly blow through your budget while minimizing your potential ROI.  Continue reading

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