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A Blog About Making Better Websites

Please Don’t Welcome Me To Your Website

October 26, 2011  - I have a question for you. It's an easy one. Answer honestly: does your website’s homepage text start off with something along the lines of “Welcome to…”? If it does, I highly recommend you remove that sentence. I'm going to have to pretend I don't know you until you do that. So go on, go delete it.  Continue reading

How We Use the Web: We All Satisfice

October 21, 2011  - Your parents do it. Your friends do it. And it’s quite likely you do it. We all do it, actually. It's not a secret: we all satisfice.

Knowing what satisificing means and understanding how people do it on the web can empower you to make your website more effective. Learn how.  Continue reading

Really, Your Company Might As Well Have a Hole In Its Wallet

September 15, 2011  - Many companies dedicate a small portion of their marketing budget to online ads, looking to draw people from one site into their own site. When done correctly, this can be an effective way to gain new customers and generate additional sales. Unfortunately, when it comes to online ads it’s extraordinarily easy to (very) quickly blow through your budget while minimizing your potential ROI.  Continue reading

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