A Blog About Making Better Websites
I’d estimate that roughly 9 out of 10 of our new clients instantly reply “word of mouth” when we ask them what source brings them their highest quality leads and customers.
Even though you can’t rely on word of mouth when new prospects have arrived at your website to research your company, you can emulate word of mouth’s influence by being smart with your website’s content. Learn how… Continue reading
Even if you’re not a sales expert, you can probably tell when you’re face to face with a true sales professional. The pro finds a way to persuade you to buy while the amateur is satisfied with simply telling you about a few features and inviting you to ‘have a nice day’ as you walk out the door. Continue reading
Inbound-based marketing tactics are more effective than other online marketing styles (and of course far, far more effective when compared to traditional advertising).
So let’s get right down to business and talk not just about inbound marketing, but what inbound marketing can will do for your bottom line. Continue reading
Filed in: Online Marketing
When we look under the hood of a website, 9 times out of 10 we find at least a few serious problems that extend beyond mechanics—and a majority of the time these problems are related directly to.... [read the full post to find out] Continue reading
Join us as we take a quick look behind the scenes of one of our July 2012 site launches for AmericanSleepMedicine.com. Lots of great visuals for you to look at here... Continue reading
Filed in: Client Projects
Have you ever found yourself drawn to look across the street at a shop window without knowing why? It’s very possible you looked at the shop window because you first looked at someone in front of you who was looking in the direction of the shop window. Without thinking about it, your gaze followed this person’s gaze shortly after you glanced at their face.
It happens in the blink of an eye and without our conscious participation. It’s called the Human Gaze Principle, and it's an important concept that effective web designers use. Continue reading
Are your online store's potential buyers loading up their shopping carts, then unexpectedly leaving without completing their purchases? Learn how to decrease your shopping cart abandonment rate, right now. Continue reading
Do You Want to be More Persuasive So You Can Sell More? (Be Careful When You Ask Questions in Copy.)
Today we're going to learn an exceptionally valuable marketing lesson from a lawyer's playbook. This lesson can be applied to your tweets, blog posts, blog titles, article headlines, etc.—anywhere you're working to pull people in and read more. Continue reading
Filed in: Website Copywriting
Do you want your website to generate additional leads and revenue? If you're not satisfied with the number of leads and sales your website currently generates, I've got some important advice for you. Continue reading
Filed in: Website Copywriting
Now that scrolling has become such a necessary part of using the web effectively, we thankfully receive fewer and fewer requests for web designs that “make it so visitors never have to scroll.” Those requests came in on a monthly basis five or six years ago. Continue reading