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A Blog About Making Better Websites

Word of MouthHow to Get Others to Persuade Your Prospects to Buy from You

I’d estimate that roughly 9 out of 10 of our new clients instantly reply “word of mouth” when we ask them what source brings them their highest quality leads and customers.
Even though you can’t rely on word of mouth when new prospects have arrived at your website to research your company, you can emulate word of mouth’s influence by being smart with your website’s content. Learn how…  Continue reading

Inbound Marketing = Increased Lead Conversions

Inbound-based marketing tactics are more effective than other online marketing styles (and of course far, far more effective when compared to traditional advertising).

So let’s get right down to business and talk not just about inbound marketing, but what inbound marketing can will do for your bottom line.   Continue reading

Push Visitors’ Eyes Toward Your Web Pages’ Most Important Areas With This Simple Technique

Have you ever found yourself drawn to look across the street at a shop window without knowing why? It’s very possible you looked at the shop window because you first looked at someone in front of you who was looking in the direction of the shop window. Without thinking about it, your gaze followed this person’s gaze shortly after you glanced at their face.

It happens in the blink of an eye and without our conscious participation. It’s called the Human Gaze Principle, and it's an important concept that effective web designers use.  Continue reading

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