A Blog About Making Better Websites
September 24, 2012 - Unless you're well versed in the art of website content strategy, there's an extremely high likelihood that your website is frustrating a subset (or multiple subsets!) of its visitors. Learn how to determine whether your website is making this fatal mistake. Continue reading
September 20, 2012 - Last week's webinar was cancelled due to a mystery audio problem. (I think it was a rogue microphone.) The webinar was rescheduled for 10am MST today, and was a great success. Continue reading
Filed in: Followbright News
September 17, 2012 - We recently launched an Ecommerce website for a Colorado-based small business that sells eco-friendly pet products. Take a look at their new site (and if you're a pet lover or know someone who is, there's a good chance you'll want to buy one of their great products!). Continue reading
Filed in: Client Projects
September 13, 2012 -
Preparing to build a new website? The majority of our new clients overlook this one specific factor and, in doing so, cause substantial and unnecessary delays in their projects.
We (can almost) guarantee you're overlooking this exceptionally important factor as well. Continue reading
September 10, 2012 - What's happening at Followbright this week? On Wednesday 9/12/12, owner Erin Pheil will be the featured guest on a one hour webinar interview sponsored by the Association of Registered Graphic Designers of Ontario. Continue reading
Filed in: Followbright News
September 04, 2012 -
We specialize in a type of online marketing known as inbound marketing. Why inbound? Because it’s a proven methodology that delivers results and works exceptionally well, time after time.
It works so well, in fact, that it’s the exact type of marketing we use to market ourselves. Take a look at how our own traffic and leads tripled after we (finally) implemented a strategic inbound marketing plan for ourselves. Continue reading
Filed in: Online Marketing
August 31, 2012 - You work so hard to attract new visitors to your website. Don't negate your hard work by making those new visitors strain to read low-contrast and tiny text. (Have a look at the example site here in the post to see what we mean.) Continue reading
August 28, 2012 - Writer’s block got you down? Out of ideas (again) for your business’s blog? Today’s quick tip will generate ideas for you, instantly—and all it takes is just a few clicks of your mouse. Continue reading
August 21, 2012 - A portion of your website’s visitors will be intrigued by your company—but not convinced they want to buy your products or move forward with your services. In today’s post, you’ll learn how to motivate these people to get up off the fences they’re sitting on and take action. Continue reading
August 17, 2012 -
I’d estimate that roughly 9 out of 10 of our new clients instantly reply “word of mouth” when we ask them what source brings them their highest quality leads and customers.
Even though you can’t rely on word of mouth when new prospects have arrived at your website to research your company, you can emulate word of mouth’s influence by being smart with your website’s content. Learn how… Continue reading