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Category Archive for Website Improvement

Arrow drawn on concreteFollow the Arrow

March 30, 2016  - It's simple: adding arrows has been shown to increase visitors' interactions within websites. We break down the research to demonstrate how well-placed arrows can lead your website's traffic to act.  Continue reading

Would Your Business Benefit From a Website Blueprint?

March 16, 2016  - You've heard us talk about our Website Blueprint process before. If you've ever found yourself wondering if this route is right for your company, read today's post.  Continue reading

To Make Your Website More Successful, You MUST Get to The Heart of the Matter

February 24, 2016  - Oftentimes, our web agency is approached to help re-design an underperforming website. Just as often, we uncover that poor performance isn't a result of the design, but one of these common problems.  Continue reading

Clarifying Consulting: When Website Consulting May (and May Not Be) the Answer

December 09, 2015  - In each of our “Clarifying Consulting” blog posts, we share wisdom and insights on the sometimes-unclear concept of website consulting. These insights come from Rob’s (our lead strategist) answers to common web consulting questions.   Continue reading

Is Your Website Homepage Making One of These 2 Mistakes?

December 02, 2015  - Ensure you're not alienating (or losing) customers with either of these typical mistakes. We explain why these are damaging to your website, and provide our insights for solutions.  Continue reading

Oh, the World of Custom WordPress Plugins

November 25, 2015  - Erin interviews Followbright's lead programmer, Jason, who delivers some much-needed insight into the world of WordPress plugins: what they are, when to (and when not to) choose custom-built plugins, and which questions to consider when selecting your website's plugins.  Continue reading

These “Helpful” Website Tips Will Actually Hurt Your Website

November 04, 2015  - We constantly bump into tips when interacting with websites each day and often don’t even realize it. Today we take a look at website forms and how one current trend in online forms may be negatively impacting your website.  Continue reading

The Obvious Is Not Obvious to Everyone (and How This Affects Website Usability)

October 21, 2015  - Website page elements are regularly, actively changing on your website’s page. Unfortunately, confusion is created for your website’s visitors when they don’t notice they change.  Continue reading

Harness the Halo Effect Before It Kills Your Website

August 26, 2015  - If you’ve never heard of the Halo Effect, you’re not alone. It’s simple though: it’s a catchy term for the very human tendency to judge a book by its cover. Today we explore how first impressions of your company's website can be affected by the Halo Effect.  Continue reading

Small Website Adjustments = BIG Rewards

July 29, 2015  - Thinking big is critical to grow a business. But thinking small and then setting small, incremental goals after thinking big is where our clients reap rewards with their websites.   Continue reading

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