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Category Archive for Online Marketing

Profile Of A MindInsights from Sam: Can Businesses Spend Too Much on Google AdWords?

February 17, 2016  - In this last post in our series "Insights From Sam", Sam breaks down budgeting for Google AdWords. Is it possible for an AdWords account to run-away with spend? Where SHOULD your budget numbers come from?  Continue reading

Engage Your Visitors, Generate Valuable Leads and Boost Your Bottom Line

January 27, 2016  - Customers aren't always ready to make a purchase their first time visiting a website. This might sound counterintuitive, but by creating opportunities to gift value to your customers, they'll trust you enough to make that purchase later.  Continue reading

Insights from Sam: Effective Online Marketing Reports and DIY Disasters

January 20, 2016  - In this installment from our "Insights From Sam" blog post series Sam explains the importance of analytics reports to your business, and how an online marketing agency should be handling your website's data. Sam also touches on a few, but very common, search engine marketing mistakes.  Continue reading

Part 2: Insights from Sam: How Can a Business Choose the Best Online Marketing Agency for Them?

December 22, 2015  - Sam is back this week in our "Insights from Sam" series. Today Sam points out what an online marketing agency should be capable of; are they looking out for their bottom line, or your website's profitability? Before hiring your agency, here are some key questions to ensure that they have the right experience.  Continue reading

Insights from Sam: How Can a Business Choose the Best Online Marketing Agency for Them?

December 16, 2015  - We're back again with another "Insight from Sam" in our series of articles about online marketing. This week Sam gives advice on choosing the right online marketing agency, detailing both what the agency should be able to provide and what makes a good match between agency and advertiser.  Continue reading

Insights from Sam: When Is The Timing Right For a Business to Invest in Online Marketing?

November 18, 2015  - In this post from our "Insights from Sam" series, Sam (our online marketing expert) breaks down the basics of online marketing. Today he explains when the timing may be right to invest in online marketing, and whether you need to know what all those fancy acronyms mean.  Continue reading

Integrate, Don’t Isolate: Why You Must Consider Business Goals AND Website User Goals

July 01, 2015  - Well-defined business goals are a necessary part of a website improvement project. But they aren’t the only goals. True success happens when your users’ goals are considered, too.  Continue reading

Should Our Company Be Doing SEM Instead of SEO?

June 04, 2015  - Search Engine Marketing doesn’t have the mystique of Search Engine Optimization, but it might be a good fit. Here is how we approach the comparison.  Continue reading

Oh Wow, Google Just Got REAL About Mobile-Friendly Websites

January 14, 2015  - Google recently decided to get very, very serious about treating mobile-friendly and non-mobile friendly websites differently. Learn what they're doing and find out how your site is being seen by Google.  Continue reading

Use This One Guerrilla Marketing Bonus Tip For More Powerful Video Testimonials

December 17, 2014  - Use this one, simple guerrilla marketing tip and you'll receive far more powerful, believable, and credible video testimonials from your customers.  Continue reading

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