The digital agency that excels at illuminating paths
to profitable websites + online marketing. Here's how


A Blog About Making Better Websites

screenshot of website featured on TV newsFollowbright Website Featured In Denver Fox News Story

April 27, 2016  - Last week the site we designed and developed for one of our dearest clients was the focus of a featured story on Denver's Fox TV News station.  Continue reading

Clarifying Consulting: Choosing the Right Web Consultants

April 13, 2016  - Lost in the mire of having to choose the right web consultant agency? You probably aren't the only one. In today's post, Rob offers a few suggestions on finding the right fit for your website or conversion goals.  Continue reading

Follow the Arrow

March 30, 2016  - It's simple: adding arrows has been shown to increase visitors' interactions within websites. We break down the research to demonstrate how well-placed arrows can lead your website's traffic to act.  Continue reading

Would Your Business Benefit From a Website Blueprint?

March 16, 2016  - You've heard us talk about our Website Blueprint process before. If you've ever found yourself wondering if this route is right for your company, read today's post.  Continue reading

Our Colorado Web Development Company RAISED Their Bottom-Line by 52%

March 02, 2016  - This Followbright client was able to rework their uncomfortable website while maintaining their search engine rankings and increasing their sales. Here's how we did it.  Continue reading

To Make Your Website More Successful, You MUST Get to The Heart of the Matter

February 24, 2016  - Oftentimes, our web agency is approached to help re-design an underperforming website. Just as often, we uncover that poor performance isn't a result of the design, but one of these common problems.  Continue reading

Insights from Sam: Can Businesses Spend Too Much on Google AdWords?

February 17, 2016  - In this last post in our series "Insights From Sam", Sam breaks down budgeting for Google AdWords. Is it possible for an AdWords account to run-away with spend? Where SHOULD your budget numbers come from?  Continue reading

Clarifying Consulting: For Those on the Fence about Investing in Web Consulting

February 10, 2016  - In this post from our series "Clarifying Consulting" Rob, our lead strategist, evaluates when (and how) web consulting can help you.  Continue reading

Engage Your Visitors, Generate Valuable Leads and Boost Your Bottom Line

January 27, 2016  - Customers aren't always ready to make a purchase their first time visiting a website. This might sound counterintuitive, but by creating opportunities to gift value to your customers, they'll trust you enough to make that purchase later.  Continue reading

Insights from Sam: Effective Online Marketing Reports and DIY Disasters

January 20, 2016  - In this installment from our "Insights From Sam" blog post series Sam explains the importance of analytics reports to your business, and how an online marketing agency should be handling your website's data. Sam also touches on a few, but very common, search engine marketing mistakes.  Continue reading

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